![]() ![]() of your restaurant interior and the outside.of your staff and guests (with their clear and explicit permission!).Make sure you take plenty photos and videos throughout the week: Get yourself a social media scheduler(an app that allows you to plan your posts into the future) and do your posting once a week – for instance, on a quiet Monday morning. How to maintain such consistency and regularity with posting though when running a busy restaurant? They also alternate between post formats (photos, stories, videos…). Lakaz Maman posts very regularly and very often – at least once a day. #3 Post regularly, show a diversity of posts and post *a lot* Adjust saturation and hue of the photos to make them look warmer – brighter, warmer and more intense photos look more ‘ lively‘, and the food will look more fresh, healthy and appetizing.Adjust brightness of your photos in your phone’s editing app – brighter photos make a better impression.Make sure you’re taking the photos in good light – daylight is a must!.Use a smart phone with a good camera (iPhone 7+) for good resolution pictures.Make sure you ‘stage’ your Facebook food photos – surround the dish by ingredients, create a ‘scene’ that tells a story. ![]() All you need is to follow a few simple rules so your Facebook food posts (#foodporn) will be really mouth-watering and will make your audience come right to your restaurant □ The good news is: you don’t need to be a professional photographer or have a professional camera to take good photos of food. There’s nothing worse than bad photos of food. People eat (and buy!) with their eyes – so if you’re promoting your restaurant on Facebook, make sure that the photos you’re using in your Facebook posts are *really* esthetic and appetizing. ❤ #2 Amazing photos first – make sure your photos are mouth-watering Put a human face to all that makes your place special – introduce each of your fabulous employees, from your chef, through cooks and other kitchen staff, general manager, waiters, drivers, suppliers and even cleaners. The same applies to your employees – after all, you wouldn’t be able to run your business without them. ![]() Building a strong and authentic personal brand showing your passion for the food you’re serving in your restaurant is really the only way to build an authentic connection with your audience – and loyalty, so they keep coming again and again. What are the secrets to their success? Here are some takeaways □ #1 Build a strong personal brand first – of yourself and your employeesĪs a restaurant owner, you should be the face and CEO of the business. This is not the case for Lakaz Maman though – with Shelina’s personality and passion for traditional Mauritian cuisine shining through the restaurant’s social media posts, Lakaz Maman’s Facebook page has dozens of likes and comments under each post, and an obviously engaged online community. When you go to most restaurant Facebook pages, they are quite dead. How to promote a restaurant on Facebook – 10 Facebook promotion tactics for restaurants
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